Commercial / Sport · Client: Fructal · Agency: LUNA\TBWA · Role: Photographer · 2018
Launch campaign for Fructal First, a new line of functional drinks, created with LUNA\TBWA. Three flavours, three moods: Vitality, Antistress and Detox.
Brief. Give each drink its own emotional world, with images strong enough to carry billboards and leave room for the bottle and headline.
Approach. Three separate scenes, each cast and lit for its flavour: a boxer mid-training for Vitality, a man dancing in his kitchen for Antistress, and a mother and son playing in late sun for Detox.
Result. The images became the key visuals of the national launch, running on jumbo billboards and across the campaign. 3 flavours, three key visuals · OOH national billboard campaign. 6 photos.
Commercial · Client: Lesoteka · Role: Photographer · 2026
Architecture and interior photography of a solid-timber family home in Mislinja, built by Lesoteka, the Koroška wood group that takes timber from forest to finished house.
Brief. Show what living in a massive-wood house feels like: the warmth of the timber, the light through the big glazed gables and a layout built around a busy family's day.
Approach. Daylight for the exteriors and the flow of the interiors, then a return at blue hour, when the house glows from inside and the timber reads warmest.
Result. A complete set of architecture and interior images for Lesoteka's presentation of the house. Day to dusk one house, two lights · Solid wood inside and out. 10 photos.
Sport / Portrait · Client: Red Bull · Role: Photographer · 2014
One day with ski-cross world champion Filip Flisar, from waking up at home to training, kit and a late night out.
Brief. Portray the athlete away from the course: the routines, the gear and the personality behind the famous moustache.
Approach. A documentary approach from morning to night, staying close and unobtrusive so the day unfolds naturally in front of the camera.
Result. A documentary series for Red Bull, plus behind-the-scenes frames. 1 day with the athlete · 56 selected images. 10 photos.
Portrait · Client: Personal project · Role: Photographer · 2024
A personal portrait series of the kurenti of Ptuj, made ahead of Kurentovanje 2024, Slovenia's biggest carnival.
Brief. To photograph the people who keep the kurent tradition alive, a custom on UNESCO's list of intangible heritage, and to show the costume up close: sheepskin, bells, ribbons and the mask with its long red tongue.
Approach. A simple portable backdrop set against an old brick wall, so every kurent stands in the same frame: young and old, parents with children, in groups and alone, masked and unmasked.
Result. A series I keep coming back to: one frame, many faces of the same old tradition. 58 final portraits · UNESCO listed tradition. 10 photos.
Commercial · Client: Turizem Ljubljana · Agency: LUNA\TBWA · Role: Photographer · 2019
A two-day city campaign for Turizem Ljubljana with LUNA\TBWA, showing the capital the way locals use it: picnics on the Ljubljanica, work by the river, street art, cycling and the city's smart recycling.
Brief. Show Ljubljana as a green, liveable city through everyday scenes, with a cast and look that could stretch across tourism, sustainability and city-life messages.
Approach. Two days across the city, moving from the riverbanks to Metelkova and the old town. A small cast and natural direction, so every scene feels lived in rather than staged.
Result. A final set of 30 images delivered to the agency for the campaign. 30 final images · 2 shoot days. 10 photos.
Commercial / Food & Drink · Client: Laško · Role: Photographer · 2019
Beer and lifestyle imagery for Laško, shot around Lake Bohinj from early morning.
Brief. Fresh, warm images of the pour and the people, built to work on menus, social and point of sale.
Approach. Soft morning light, real moments between friends and the lake as backdrop, from the bar counter to the canoe.
Result. A full set of final images for the brand. 81 final images · 1 morning at Lake Bohinj. 10 photos.
Commercial / Food & Drink · Client: Radenska · Role: Photographer · 2021
Lifestyle imagery for the social channels of Radenska, the Slovenian mineral water bottled in Radenci since 1869.
Brief. Put the iconic green bottle with its three hearts into easy, everyday summer moments made for scrolling.
Approach. Natural light across several summer days in July and August, from bright midday to the warm hour before sunset, with real moments between people.
Result. A set of social images for Radenska's channels. 4 photos.
Sport · Client: Jošt MBS Park · Role: Photographer · 2014
Mountainboard riders at Jošt MBS Park: hero portraits against a winter dusk sky and big air on the park's dirt lines.
Brief. Hero portraits of the park's riders that feel as bold as the sport.
Approach. Portraits in the short window after sunset, balancing the last colour in the sky with light on the rider and board, then action on the jumps and slides through the pines.
Result. Portraits and action images for the park's promotion. 6 photos.
Commercial / Food & Drink · Client: ISA's Kombucha · Role: Photographer · 2026
Studio packshots for ISA's Kombucha, a small Ljubljana brewery making raw kombucha in glass jars from fresh cold-pressed fruit. Five flavours, one clean white set.
Brief. Give each of the five flavours a clean, consistent bottle shot that works across the brand's shop and channels, with the colour of the living tea showing through the glass.
Approach. One white studio set and the same light for every bottle, so the five flavours sit side by side as a family: blueberry & lavender, raspberry & ginger, pineapple & apple, cucumber & basil, and cayenne pepper & apple.
Result. A matching set of five packshots, one for each flavour. 5 flavours · 1 studio set. 5 photos.
Commercial / Film · Client: FROC · Role: Photographer · 2019
Product and lifestyle imagery for FROC's wooden high chair, from clean product shots to family life around the kitchen table.
Brief. One shoot that covers e-commerce product images and warm family lifestyle.
Approach. A bright kitchen set. The product shot clean first, then families brought in so the chair is seen in everyday use.
Result. Product and lifestyle set for the brand's website and social. 138 final images · 1 shoot day. 10 photos.
Commercial / Food & Drink · Client: Canon Slovenia · Role: Photographer · 2017
A recipe series with chef Anže Gorenc for Canon Slovenia: breakfast, lunch, dinner and dessert, each dish cooked on set and photographed for Canon's channels.
Brief. Show what Canon cameras can do with food, through dishes that look as good as they taste and a chef with real personality.
Approach. Low, moody light on dark plates and slate, with tight details that bring out texture: crisp crumbs, glossy sauces and fresh herbs.
Result. Stills and video for a four-part recipe series. 4 courses: breakfast to dessert · 1 chef. 5 photos.
Sport / Commercial · Client: Garaža Gym · Role: Photographer · 2025
Brand photography for Garaža Gym in Kamnik: the space, the equipment and the people training there, for the gym's website and social channels.
Brief. Show a serious strength gym that still feels welcoming: the scale of the hall, the quality of the equipment and the people who train there.
Approach. Wide architectural frames of the hall first, then training across every zone, from free weights and the leg press to battle ropes, curved treadmills and the spin room, lit to keep the gym's black-and-gold look.
Result. A complete image library for the gym's website, social media and promotion. 117 final images · Every training zone covered. 9 photos.
Commercial / Food & Drink · Client: AltRoke · Role: Photographer · 2016
Food and table photography: plates, wine and the texture of a good dinner.
Brief. Appetising, moody food images for menus, social and press.
Approach. Dark surfaces and directional light to bring out sauces, crumbs and glassware, with a few hands in frame for life and movement.
Result. A food library for the restaurant. 10 photos.
Sport / Portrait · Client: ŽOK Triglav Kranj · Role: Photographer · 2025
Team and player portraits for the women's volleyball club Triglav Kranj: every player, the coaching staff and the full squad on one white set.
Brief. Give the club a fresh set of portraits for the season: clean enough for rosters and match posters, with enough personality to work on social media.
Approach. One white studio set for the whole day. Individual portraits with the ball in play, pairs and small groups for the fun frames, then the full team with the coaches.
Result. Season portraits, team photos and social media content for the club. 10 photos.
Commercial · Client: FROC × Bibs · Role: Photographer · 2023
Product photography for a collaboration between FROC high chairs and Bibs baby tableware: the chair dressed with bibs, bottles, plates and cups.
Brief. Show how the two brands work together at the table: the wooden FROC chair and the soft Bibs colours, styled as one calm, believable set.
Approach. Three colour stories (blue, sage and sand) on a quiet grey set. Full views of the chair first, then the tray from above and close details of the silicone, wood and glass.
Result. A shared image set for both brands' webshops, social media and launch. 9 photos.
Commercial / Portrait / Film · Client: Boba · Role: Photographer · 2020–24
An ongoing collaboration with Boba, the baby-carrier brand, shooting their collections on location from Slovenia to Spain: among horses in Štanjel, on the coast in Piran and in the streets of Valencia.
Brief. Show each new collection as part of real, stylish family life rather than as a product on a white background.
Approach. Real parents and babies, warm natural light and a calm set, so the closeness between parent and child carries every image.
Result. Collection launch imagery for the brand's website, catalogues and social, season after season. 2020–24 collection campaigns · Slovenia & Spain on location. 10 photos.