The brief
Give each drink its own emotional world, with images strong enough to carry billboards and leave room for the bottle and headline.
On set
Three separate scenes, each cast and lit for its flavour: a boxer mid-training for Vitality, a man dancing in his kitchen for Antistress, and a mother and son playing in late sun for Detox.
The result
The images became the key visuals of the national launch, running on jumbo billboards and across the campaign.
