The brief
Show a serious strength gym that still feels welcoming: the scale of the hall, the quality of the equipment and the people who train there.
On set
Wide architectural frames of the hall first, then training across every zone, from free weights and the leg press to battle ropes, curved treadmills and the spin room, lit to keep the gym's black-and-gold look.
The result
A complete image library for the gym's website, social media and promotion.
